If 50 people go through the same sales training, why do 2 transform what’s possible, why does the top 10 do more than the other 40, and why do 20 fail? Where has training lost its way?
Pretend for a moment that IF training occurred you would see a return. That’s hard to imagine, isn’t it? 70% of sales training has a 0% or NEGATIVE effect on performance. Isn’t that crazy? Yet the world spends hundreds of billions of dollars on it every year. Here’s the truth – unlike law, finance, medical – there isn’t a standardized training program for Sales – plus, there are a lot of sales posers out there. They’re great at selling their programs…but there’s no delivery. Thankfully, there is a better way…
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All-in-one tool
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